In a world where visual storytelling is paramount, Exclusive Resorts, the elite members-only vacation club, has embarked on a transformative journey with Cloudinary, a pioneering media management platform trusted by the globe’s most renowned brands. This partnership brings a remarkable fusion of technology and luxury travel, enabling Exclusive Resorts to redefine digital experiences for its discerning members and prospective travelers.
Exclusive Resorts, established in 2002, extends an exclusive invitation to 4,000 privileged members, granting them access to over 400 opulent private residences and curated experiences across 75 of the world’s most coveted destinations. In an era where the digital realm serves as the gateway to exploration and adventure, Exclusive Resorts sought to elevate its online presence and captivate its audience through the power of visual media.
To achieve this, Exclusive Resorts turned to Cloudinary’s award-winning Programmable Media and Digital Asset Management (DAM) solutions. These cutting-edge tools have been instrumental in simplifying and accelerating the management of image and video assets across Exclusive Resorts’ digital landscape. By providing a seamless, cloud-based digital repository, Cloudinary empowers key stakeholders within the organization to work collaboratively and efficiently, ultimately enhancing the luxury club’s ability to craft and deliver captivating digital experiences.
Caitlin Austin, the VP of Marketing at Exclusive Resorts, emphasized the significance of this transformation, stating, “Enhancing our digital experiences is a key focus for Exclusive Resorts in 2022. The migration to Cloudinary has established a more efficient process for our team internally while delivering our images and video assets more efficiently across every device. Visitors to exclusiveresorts.com can now spend more time dreaming about their next getaway and less time waiting for a video to load.”
The results have been nothing short of remarkable. Since migrating to Cloudinary, Exclusive Resorts has witnessed a staggering increase in its website performance score, soaring from 48 to an impressive 93. Furthermore, the adoption of the AV1 Image File Format (AVIF) as the second-most requested image format is set to elevate the brand’s Google Core Web Vitals score and bolster its SEO efforts.
Russ Barr, Managing Director of DAM at Cloudinary, emphasized the impact of these improvements, stating, “Like any brand, Exclusive Resorts aims to create an online experience for its customers that reflects the quality of the product and services it offers. The improvements they’ve made to the media experience have helped them highlight the unique and luxurious experience that their Club Members enjoy, and prospective customers get excited about. The results we’ve seen to date demonstrate just how valuable and impactful visual media is, and we are excited to continue working with them to harness the full power of digital media.”
Exclusive Resorts, with its commitment to privacy and peace of mind, continues to redefine luxury travel. With a portfolio of 350 residences nestled in private resorts or exclusive residential enclaves, members can bask in tranquility while exploring the world’s most sought-after destinations. The club operates on a straightforward model, with members paying a one-time initiation fee and selecting the number of nights they wish to travel each year. Unlike traditional hotel or villa rentals with variable costs, Exclusive Resorts offers a fixed Annual Dues amount, providing exceptional value and transparency.
As Exclusive Resorts paves the way for a new era of luxury travel, Cloudinary stands as a trusted ally, ensuring that the club’s digital experiences match the grandeur and excellence it delivers in the physical realm. With Cloudinary’s robust media management solutions, Exclusive Resorts is poised to continue captivating its audience, offering them a glimpse of the extraordinary journeys that await.
About Exclusive Resorts:
Founded in 2002, Exclusive Resorts is a Members-only vacation club for discerning travelers, welcoming a limited number of new families each year, who place a premium on privacy and peace of mind. Members can relax and reconnect in the Club’s 350 residences in 75 of the world’s most coveted destinations – often situated in private resorts or residential enclaves, and frequently away from the crowds. As one of the largest owners and operators of luxury villas around the world, Exclusive Resorts has forged strong relationships with world-class hotels, resorts, and tour operators, and is backed by a first-class management team comprised of industry leaders, including majority owner (and Exclusive Member) Steve Case, co-founder of AOL.com. Like any country club, Members pay a one-time initiation fee and then choose how many nights per year they’d like to travel with the Club each year. Unlike variable costs of hotels and villa rentals, Members always pay a fixed Annual Dues amount, currently $1,465/per Plan Night,* even during ski season, Thanksgiving, Spring Break, and Christmas. No security deposits. No hidden fees. Changing how the well-traveled, travel well for nearly 20 years. For more information, visit ExclusiveResorts.com, call 844.541.2714, or follow The Club on LinkedIn, Facebook, and Instagram.
*Annual Dues are subject to change in accordance with the Membership Agreement. Annual Dues are set based on the Active Membership Plan selected. The Annual Dues amount reflected herein is inclusive of certain services, benefits, and access rights.
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and 10,000 customers globally, Cloudinary is the industry standard for developers, creators, and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton, Petco, and Tesla are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.